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Coyote's internal newsletter
I leveraged my love for magazines and storytelling to highlight Coyote's people, culture, and success through its internal newsletter. This newsletter, which was a simple PowerPoint when I joined the company, became a brand-driven magazine, which I built in collaboration with Coyote's graphic designer.
Every issue featured a Letter from the CEO; five departments (shorter articles that precede a magazine's feature stories) built around Coyote's brand personalities—Strong, Agile, Real, Connected, and Vibrant—and four feature stories chosen to mirror Coyote's pillars: True, Tribal, Tenacious, and Smart.
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