I leveraged consumer research; data insights; heat, scroll, and click maps; and more to create the company's consumer-centric and mobile-first content strategy. 

 

The Playbook houses the corporate SEO and content strategy; content best practices; how to prioritize content by site component; Hyatt's Style Guide; and more. I hired a graphic designer to bring my vision to life. 

 

Hyatt's 700+ hotels worldwide are using the Playbook to implement these best practices into their newly redesigned websites, launching throughout 2018.