I wrote three annual sustainability reports at Coyote Logistics; this particular one is from 2014. Coyote's then-investor, Warburg Pincus, was responsible for obtaining the company's sustainability metrics and insights. This data inspired stories, infographics, interviews, and features that illustrated how Coyote's CSR efforts fit into the mission for which the company was founded: to do the right thing, every time. 

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Each annual sustainability report was leveraged as gated content in exchange for a lead's name, email address, industry, title, and other contact information.